How to Surprise & Delight as a Podcast Guest with Mai-kee Tsang

Today I am chatting with Mai-kee Tsang of The Quiet Rebels Podcast. Mai-kee Tsang is a Podcast Publicity Mentor and Trainer who helps purpose-driven entrepreneurs to expand their reach, share their message, and grow their businesses to make a bigger impact on the world. She helps creatives turn their hobbies into profitable businesses. In this episode, we talk about how to surprise and delight as a podcast guest.

In This Episode:

  • Mai-kee shares about herself and her podcast.  
  • You have a limited reach with your podcast unless you guest on other shows or run ads.
  • She challenged herself to personally reach out to 101 other podcast hosts.
  • Guesting on other podcasts is a great visibility strategy with a big benefit.
  • You don’t need a huge following to guest on other podcasts. 
  • Lead with value and influence
  • Return of Investment on being a podcast guest
  • Rapport of Impact
  • Service over Self Importance
  • Is your ideal customer avatar a podcast listener? How do you best communicate your thoughts?
  • Start with your overall strategy. Is a podcast going to bring the ROI that you are looking for?
  • What makes you uniquely credible and what kind of story can you tell? 
  • Make topics adaptable for guest appearances.   
  • Make a list of podcasts that would be a good fit.
  • Create a strong pitch.
  • She always asks the podcast host what she can do to make the podcast valuable for their audience.  
  • Show up with your energy and appreciate the host. 
  • Promote the podcast episode once it airs and continue to build a relationship and support the host.
  • Nurturing relationships is most important in business.  
  • Mai-kee puts out new episodes each week.  
  • Podcasting is a great medium for busy clients to consume.
  • She started with just solo episodes, but now has more interviews.  
  • She is adding coaching and Q&A episodes.  
  • She surveyed her audience to see how she could better serve them. 
  • You can change your podcast however you want if it is not working for you anymore. 
  • Post episodes consistently. 
  • Use your podcast to share about your offerings and services.
  • It often takes 8-12 touchpoints.
  • Mai-kee’s current favorite podcasts 

Guest Bio: Mai-kee Tsang is a Podcast Publicity Mentor and Trainer who helps purpose-driven entrepreneurs to expand their reach, share their message, and grow their businesses to make a bigger impact on the world. She does this by helping her clients and students land brand-aligned podcast interviews as a guest expert to create – what she calls – Value-Driven Visibility™ to attract and build a loyal audience.

Links Mentioned: 

Own Your Hustle

The Art of Online Business

Follow Mai-kee: 

Mai-kee’s Website

Mai-kee on Instagram

Mai-kee on Facebook

Follow Us on Social Media: 

Jenny’s Facebook Page

Jenny’s Twitter

Jenny’s Instagram

Jenny’s Pinterest