Today I am chatting with Krista Dickson of the Krista Dickson show. Krista is a course and launch strategist and the founder of kristadickson.com. She helps female entrepreneurs create and sell wildly popular courses so they can work less, make more, and help more people be teaching what they love. In this episode, we are going to talk about many of the benefits of outsourcing your podcast.
What We Discuss In This Episode:
- Krista shares about herself and her podcasting experience. She has been in podcasting for over a year.
- She outsourcing her podcast editing so she gets to focus on the parts she enjoys.
- She started her podcasts because her audience had shifted and was listening to more podcasts instead of blog posts and blogging was taking her a lot of time.
- You can make a more personal connection through a podcast.
- She only does solo episodes and may add interview episodes later.
- She releases her episodes weekly on Wednesdays. She is planning to release bonus episodes for some weeks.
- She records her episode nine days before the release and has a flow for the entire process. She also has systems in place for show notes and graphics.
- She keeps a conversational tone on her podcast and this helps her connect with her listeners more.
- Krista shares about her tech failures at the beginning.
- Make sure you have the right technology in place and you know how to use it.
- Jenny records mostly on Zoom then she doesn’t need to get an audio file from her guest.
- Most of her listeners come from Instagram, her big social media focus. She also emails her newsletter subscribers about new episodes.
- She creates two pins for Pinterest connected to a blog post about the episode.
- Jenny has found that people are more likely to click through if it looks like a blog post graphic instead of a podcast graphic.
- In her episodes, she shares about a current paid offering or freebie that relates to the podcast topic. She also links them in her shownotes and blog posts.
- She always tries to make her listeners feel like they are part of the podcast.
- At the end of each episode, she gives her listeners a summary, calls to action, and teaser for the next episode.
- Krista’s advice is to do your own thing and not worry about what other people are doing with their podcast. Put your blinders on! Get creative and keep the process fun for you.
- If you feel overwhelmed with some parts of your podcast, outsource it.
Guest Bio:
Krista Dickson is a course and launch strategist and the founder of kristadickson.com. She helps female entrepreneurs create and sell wildly popular courses so they can work less, make more, and help more people be teaching what they love.
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