Today I am chatting with Meg Casebolt of Love at First Search. Meg Casebolt has been helping female business owners create beautiful, search-friendly websites and strategic content for the past 6 years. In this episode, we are talking all about SEO for podcasts.

What We Discuss In This Episode:

  • Meg shares about herself and her business. 
  • She helps businesses show up in search results.  She spends a lot of time on Google and YouTube, but iTunes, Stitcher, and Spotify are all search engines too.  
  • SEO is search engine optimization.  There are different search engines for different types of content.  
  • Figuring out what to tell the search engines and where is the secret to podcasting SEO and growing your audience through search.   
  • Be clear in the name of your podcast. You can also optimize the description of your podcast. 
  • You can optimize every episode of your podcast by having clear titles so they know what to expect when they listen. 
  • It is not necessary to have the word podcast in the name of your podcast. 
  • Meg recommends if your podcast is in support of your business to add podcast as a category on your existing website. If it is part of your business marketing strategy, keep it all in one place. 
  • If your podcast is not in support of your business then create its own website. 
  • Transcripts go in more depth than the show notes and are super important for Google finding and accessibility.  
  • Having a transcript gives a different option for your audience to engage with your content.     
  • Meg recommends using an accordion or toggle where the transcript can be shortened or you click to read the entire transcript.  
  • Google is more likely to recommend a long-form blog post than show notes.  
  • The more information you can get in the show notes in a structural way, the better off you are.   Create longer blog posts about key categories.  
  • You can go back and update and add more to show notes or blog posts later. If you update the permalink URL you will have to tell Google you moved the page. 
  • Google Keyword Planner, Uber Suggests, or Google Trends are free keyword tools. 
  • The key to being found for a podcast is creating a clear title, description, and content so you can be found.  
  • The home base you should be sending people to is your website.
  • The biggest mistake is not using your podcast to grow your email list.
  • Find a way for listeners to find you and start a conversation with you.  
  • Include a link to your website wherever your podcast is listed.

Guest Bio: 

Meg Casebolt has been helping female business owners create beautiful, search-friendly websites and strategic content for the past 6 years. She’s your no-B.S. bestie who makes it super easy for your dream customers to find – and adore! – online, resulting in effortless web traffic, consistent customers, soaring profit and SO much more free time (and sanity)! Her approach is simple. She doesn’t believe in quick-fix formulas that promise the world but break your heart when you realize they don’t work. She believes in cultivating genuine relationships and honoring them with smart strategy and strategic content that adds value.

Follow Meg: 

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