Hey Savvies! Welcome back to another episode of Savvy Podcasting for Entrepreneurs. In today’s episode, we’re chatting all about what to include in your podcast trailer.
But before we dive into the episode, I wanted to quickly tell you a little bit about my upcoming free virtual summit – the Profitable Podcast Summit. If you’ve been following me for a while, you’d know that I have hosted several summits in the past with my biz bestie Lindsey but this will be my very first solo summit and I’m so excited.
During this free virtual event, I’ll be joined by 15 other podcast experts to chat about how to launch, grow, and monetize your podcast in 2021. So both current and aspiring podcasters will benefit from the content shared during this live event. This summit starts on Monday so mark your calendars and grab your ticket by going here today!
So this episode is for people who haven’t launched their show yet and need a little help on what exactly they should be including in their podcast trailer.
- First, you need an introduction to you, your show, and what it’s all about. So you’ll want to introduce your show and share your mission for the show at the very beginning of your trailer to kind of set the tone for the trailer.
- Second, you need to share what kinds of content they can expect to see from you in the coming weeks. You should also include an overview of what kind of content you’ll be sharing on the podcast and maybe even showcase some of the topics that will be on the podcast in the coming weeks to get your listeners excited about what’s to come.
- Next, let them know how often they can expect to see new episodes released. I also recommend sharing when the frequency of new episodes release so that your audience knows when to tune into your podcast each week.
- Lastly, how can they stay in touch with you between episodes? Since podcasting is kind of a one-way street you need to share at least one way that your audience can get in contact with you between episodes. This can be via a Facebook group, joining your email list, and/or DMing you on Instagram.
- Your trailer should be short, sweet, and to the point. It should be just enough to introduce yourself and your show and get your audience excited about your podcast launch but shouldn’t be a full out episode. Save those for launch day!
And if you’re struggling with even knowing where to begin with podcasting, I can help. Head here and book your free call with me today. I can’t wait to hear from you!
Make sure to join the Savvy Podcasting for Entrepreneurs FB group if you haven’t already. It is such a great place to build connections with other podcasters who are in the same boat as you.