Hey savvies! Welcome back to another episode of the podcast. I hope you enjoyed last week’s episode with Laura Bauder about Clubhouse. We are both absolutely obsessed with that app so I knew I had to bring an episode to the podcast about how we can use Clubhouse as part of our podcast strategy.

In today’s episode, I’m going to be diving into how to select which social media channels you should use to grow your podcast because let’s be real unless you have some sort of social media presence or are investing in paid advertising for your podcast, you won’t be able to grow as quickly as you’d hope.

So I want to preface this by saying one thing: You DO NOT need to be on every social media platform to be successful with your podcast. 

Pick two or three MAX and put your all into those. Managing a million social media accounts will be draining for you, especially if your podcast is just a small part of your business. 

Let’s chat about all of the different platforms you can be on as a podcaster. 

So first we’ll start off with the traditional social media platforms. 

The traditional social media platforms are Facebook, Twitter, Instagram, Tik Tok, and LinkedIn and the reason I consider them traditional is that they’re platforms that you can actually engage on and work to build a community around your podcast.

  • Facebook – So I think having a Facebook page for your podcast is important even if you don’t plan on using it. Reserving the page won’t hurt and you can always have it auto-post there without spending a ton of extra time.
  • Twitter – Personally, Twitter is probably one of my least favorite social media platforms but that doesn’t mean it doesn’t work for some niches. 
  • TikTok – TikTok is a fun 60-second video platform. I personally only use it as a consumer at this point but I think I’m going to start using it for my passion project podcast when it launches in June. While I don’t have much experience using it for my podcast at this time, I know a ton of people who have had success driving people to their podcast from Tik Tok so I think it’s definitely worth a shot if your podcast demographic hangs out on TikTok.
  • LinkedIn – If your podcast caters more to the corporate folk, then LinkedIn is probably a great option for you. It’s not a platform I have ever really used in my business but I have heard it works well for certain podcast niches so if you cater to professionals, then I wouldn’t count LinkedIn out by any means. 

I just wanted to quickly interrupt this episode to tell you a little bit about my 5 Mistakes You’re Probably Making with Your Podcast Guide. 

You may have been so eager to start your podcast that you totally forgot some crucial elements needed to have a successful (and profitable) podcast but that’s okay. 

The 5 mistakes guide will help you get back on the right track. 

Head here to grab your free guide today! 

So when it comes to social media, the two platforms that I put the majority of my focus on right now are Instagram and Clubhouse.

  • Clubhouse – If you haven’t listened to last week’s episode with Laura, definitely head there right after this episode because we do a deep dive into Clubhouse and how to use it to grow your podcast but this is definitely a platform I use several times a week and have certainly seen quite a bit of business growth from it and definitely made some new connections that I would have never had the opportunity to make without the app so if you’re not much a video person and are obsessed with audio (which why wouldn’t you be as a podcaster) then you need to make Clubhouse one of your focus social media channels. 

So when it comes to social media, the two platforms that I put the majority of my focus on right now are Instagram and Clubhouse. I love Instagram because I can create all kinds of different content to promote my episodes and then Clubhouse really just goes hand-in-hand with podcasting in my opinion. 

I also have a Facebook page for my podcast but don’t update it regularly as it’s not something I really use as a consumer to keep up with my favorite podcasts so I feel like a lot of listeners of this podcast may be similar as well. Don’t get me wrong, I love Facebook groups and building community on Facebook, but in my opinion, pages are not that beneficial when it comes to promoting your podcast. 

Then we have Pinterest which people always like to lump into the traditional social media platforms but since it’s more of a search engine than a social media platform, I am putting it in its own category. 

  • Pinterest – Pinterest is what I like to call my bonus social media channel since I really don’t have to spend too much time there since there’s really no social aspect to it but it is really beneficial for me as a podcaster since it drives traffic to my website and specifically my podcast episodes on my website. So if you have an audience of women, then Pinterest might be a great place for you to check out for driving people to your podcast. 

So I’m curious, what channel or channels are you currently using to grow your podcast or plan to use to grow your podcast if you haven’t started yet? If you’re still lost on what social media platforms you should use for your podcast, I’d love to chat. DM me on Instagram and let’s chat about it. 

And if you’re struggling with even knowing where to begin with podcasting, I can help. Head here and book your free call with me today. I can’t wait to hear from you! 

Make sure to join the Savvy Podcasting for Entrepreneurs FB group if you haven’t already. It is such a great place to build connections with other podcasters who are in the same boat as you.