Hey savvies. Welcome back to another episode of the podcast. I absolutely cannot believe that we’re on episode 197 of the podcast already. It has been so fun producing this podcast since early 2018 even though it was a completely different show back then.
In today’s episode, we’re delving into the world of affiliate marketing. This is a topic I briefly touched on during my monetization series back in episodes 183-185 but today I wanted to dive deeper into affiliate marketing and have that be the focus for the whole episode.
Affiliate marketing is a marketing arrangement by which an online retailer pays commission to an external website for traffic or sales generated from its referrals.
Affiliate marketing is a great way to dip your toes into podcast monetization without having to have a certain number of downloads on your podcast like you would with ad sponsorships.
Because it is an affiliate relationship and you’re not being paid to run the ad to your audience unless your listeners make a purchase, you also have more freedom of how you position the products or services to your audience which is a nice bonus.
Although there’s little barrier to entry with affiliate marketing, I still highly recommend being choosy with the affiliates you plan to promote on your show. You want to make sure that these are products/services that you actually use and love on a regular basis otherwise you risk losing the trust of your audience. And if that happens, it will be tough to gain that trust back so it’s really not worth the risk in my opinion.
So choose products and services that you really LOVE and you will be golden because people can tell when we’re being genuine about something.
Affiliate marketing isn’t a huge part of my podcast strategy, I know plenty of other podcasters who have had major success with affiliate marketing on their show so I know it works.
That’s all for today’s episode. I’d love for you to hit me up in my DMs on Instagram and let me know how you’re planning on repurposing your podcast episodes in the coming months. Head here to check out the shownotes. I’ll see you in the next episode.