Hey savvies! Welcome back to another episode of the Savvy Podcasting for Entrepreneurs Podcast. We’ve officially made it to episode 199 of the podcast which is absolutely incredible. If you’re new around these parts, this is my 199th episode in general but SPFE hasn’t put out 199 episodes about podcasting so I just wanted to clear that up but it’s super exciting regardless. 

In today’s episode, we’re chatting all about how to NOT pitch yourself as a podcast guest. Being a guest on podcasts is something a lot of people are looking to add to their visibility strategy in 2021 so I figured you as a podcast host listening to this might benefit from guesting on podcasts yourself versus always being behind the mic. 

I have been on the receiving end of plenty of bad podcast pitches and we also offer podcast pitching as a service at Savvy Podcast Agency so I am very well versed in what makes a good (and bad) podcast pitch. 

Before we dive into the episode, I wanted to quickly mention my brand new freebie all about podcast guesting from both the host side and also the guest side. 

I know that this is something people struggle with both being a guest and setting up their guest process so I wanted to give you guys the exact tools that you need to be a great guest and have a great guest experience as the host. 

So head here you can download the free guest guide today! 

So let’s dive into how NOT to pitch yourself as a podcast guest. 

  1. Do zero research on the podcast you’re pitching. – It is obvious when someone pitches to be on a podcast without doing any research. For example, this podcast is a podcast for podcasters about podcasting. There are plenty of people who pitch me topics that have absolutely nothing to do with podcasting and most of the time, the proposed guest doesn’t even have a podcast either so it’s misaligned all the way through.
  2. Don’t have specific topics in mind that you’re pitching to the host. – If you pitch without including at least 3 topics that the host’s audience would benefit from then you’re probably going to have a tough time getting yeses. Don’t make the podcast host do all of the work for you, make it a no brainer for them by including topics that you’re an expert in that their audience would benefit from learning about. 
  3. Don’t share the benefit to the host of your being on their podcast. – Podcast hosts are looking for guests who can bring tremendous value to their audience, but that’s pretty much a given. In addition to giving tons of value, you should also let the host know that you’re more than willing to share your episode with your audience so that it’s a double win and they know that you understand all of the time and hard work that goes into podcasting. 
  4. Send a novel about themselves in the pitch email. – We all are busy and have busy inboxes. Nobody wants or needs a novel of a pitch to read. Keep it short, sweet, and to the point while still including the must know details like the key topics, why you’re a good fit for the audience, and the like. 

Now I want to know, have you pitched yourself to a podcast before? If so, did your pitch get accepted? I’d love to know how that went for you. Shoot me a DM over at jennysuneson on Instagram and let’s talk about podcast pitching.  

And if you’re struggling with even knowing where to begin with podcasting, I can help. Head here and book your free call with me today. I can’t wait to hear from you! 

Thanks so much for listening to today’s episode.