Hey savvies! Welcome back to another episode. In today’s episode we’re chatting all about picking a marketing focus for your podcast because unfortunately, podcast players like Apple and Spotify don’t really help much in terms of getting new listeners to your show unless you’ve already got a large podcast.
Before we dive into the episode, I wanted to share about the 5 Mistakes You’re Probably Making with Your Podcast Guide. With this guide, you’ll learn the 5 most common mistakes people are making with their podcast and how to fix them.
So marketing your podcast is super important for steady podcast growth but it can be overwhelming to know where to begin if social media isn’t your jam.
I recommend starting with just ONE social media platform. This will reduce the overwhelm because you’ll only be focused on promoting your podcast on that one channel and you’ll be able to truly learn what works and doesn’t work on that one platform.
What platform should I choose to focus on?
And that is completely up to you and your target audience. There’s no use in being on a platform if your ideal listener isn’t there so first, you’re going to want to figure out where your people hang out the most.
If your audience is primarily on Instagram, make that your focus. If they tend to spend more time on Twitter or Facebook, then use those channels instead.
If you want a deeper dive into the different social media platform options and which ones might work best for your specific podcast, then I suggest you head over to episode 193 and give it a listen because I give a breakdown of each channel.
So pick that one channel that your audience is on and go all out on that one channel. Share your new episodes and your old episodes there. Share your episodes at least 3x between the day it goes live and your next episode because not everyone sees every single thing you post on social media. You can make it interesting by sharing audiograms, quotes, video clips, etc., and get the most bang for your buck out of every piece of content.
I personally chose Instagram to be my one focus channel because you’ve got feed posts, Stories, Reels, and IGTVs so there’s really something for everyone and because I can mix it up with different types of content, it probably won’t ever get boring to me.
You don’t have to focus on only one platform forever though. This will just get you used to being consistent with promoting your podcast on social media each and every week. Once you’ve mastered that one social media channel and are seeing consistent results, then you can move onto another platform.
I’d love to hear from you and know what your social media platform of choice for promoting your podcast is. Head over to Instagram and shoot me a DM @jennysuneson. My DMs are always open.
And if you’re struggling with even knowing where to begin with podcasting, I can help. Head here and book your free call with me today. I can’t wait to hear from you!
Thanks so much for listening to today’s episode. You can find the show notes for this episode by going here.