Hey savvies! Welcome back to another episode of the Savvy Podcasting for Entrepreneurs Podcast. In today’s episode, we’re discussing one of the most important things about having a podcast as a business owner and that is getting your listeners to actually take action outside of passively listening to your episodes each week.

Before we dive into the episode, I wanted to tell you a little about my 5 Mistakes You’re Probably Making with Your Podcast Guide. 

Starting your podcast is such an exciting time but if you’re DIYing the process and not enlisting the help of a podcast manager, you’re bound to forget some crucial details along the way. 

So if you want to make sure you’re making the most of your podcast, head here today and grab that free guide. 

Now let’s get into the episode.

I might be making some big assumptions here but as podcasters typically our main goal with our podcast is one of three things – to educate, to entertain, or to inspire or it even can be a mix of the three. 

As business owners with podcasts, education is typically our main reason for having our podcast and we can educate our listeners until we’re blue in the face but if they aren’t taking any further action like subscribing to our email list, investing in our paid products and services, or the like then we’re doing ourselves and our listeners a major disservice.

So now I’m sure you’re wondering, okay that’s great and all, but how do I get my listeners to actually take action? 

I’ve got answers for you. 

First up, we’ll cover the obvious. You have to tell your listeners what action to take. They aren’t mind readers so unless you tell them what step you want them to take next, then they won’t. 

But other than the obvious, another reason why your listeners probably aren’t converting to leads is that you may have too many calls to action in your episode.

I recommend sharing no more than 2 CTAs per episode otherwise you may confuse your listeners. 

I think one of these calls to action should be something like downloading a freebie, joining a waitlist, etc. Things that get them further into your funnel, and then the other can be something like joining your Facebook community, DMing you on Instagram, etc. to build that community piece since podcasting is kind of a one-way street unless you direct your listeners to connect with you elsewhere. 

So if you’re sharing more than 2 CTAs per episode, then cut it down because you’re most likely confusing your listeners and then they’re taking no action at all. 

So if you’re already sharing CTAs in your episodes and are only sharing 1-2 different calls to action in each episode and you’re still not seeing any conversions, then what?

If that’s the case, I want you to ask yourself these questions. 

-Is your call to action or offer truly relevant to your podcast?

-Am I making the link super easy to access?

Create a pretty link to share directly in your episode if you haven’t already, link it in the shownotes, etc. so that your listeners don’t have to jump through hoops 

Either one of these could be the issue so make sure that this is solved first before you panic about your conversion rate. 

Another thing to do is just give it some time. If you’re just now starting to share CTAs on your episodes then it may take a few weeks to see conversions because your listeners aren’t trained to take action yet so give them some time to adjust. 

Now I want to hear from you. What (if any) of these things do you need to start implementing with your podcast? Head over to Instagram and shoot me a DM @jennysuneson so I can help hold you accountable for really starting to treat your show as a part of your business, not just a secondary thing.

And if you’re struggling with even knowing where to begin with podcasting, I can help. Head here and book your free call with me today. I can’t wait to hear from you! 

Thanks so much for listening to today’s episode. You can find the show notes for this episode by going here.