Hey savvies. Welcome to another episode of the podcast. I’m so happy you’re here. If you haven’t been keeping up with all of my tech issues lately, my Instagram is still disabled and now my laptop has stopped working and is in the shop for the next 2-4 weeks. Thankfully I have a desktop that I can work on in the meantime, but man, the past few weeks have not been kind to me tech-wise. 

Why Releasing More Episodes Isn’t Always the Answer

In today’s episode, we’re talking about why putting out more episodes isn’t always the answer. Now I know that putting out more episodes each month will ultimately increase your downloads aka your vanity metrics but sometimes there is a thing as too much content. 

For most of us, we want our podcast to serve as a way to build authority with our ideal audience in addition to generating leads in our business and adding more content to the mix just for the sake of doing so does more harm than good most of the time. 

So I’m going to share 2 reasons why you should stick to a consistent schedule with your podcast and some instances where doing more can be beneficial. 

Number 1: Your audience doesn’t need more content from you. – Contrary to popular belief, more content doesn’t necessarily mean that you’re serving your audience better. There is so much content out there and it can get really overwhelming for people so adding more content to the mix doesn’t always help them achieve their wants and dreams as much as you would think. 

Number 2: You don’t have enough time to properly market more than one episode per week. – Marketing your one episode each week is hard enough but trying to add a second into the mix makes it almost impossible to give both episodes the amount of promotion that they deserve. 

Number 3: It’s not sustainable to keep up with the long term. – Putting out multiple episodes per week is just truly not sustainable long term even if you have a team. You’ll eventually get to a point where you’re struggling to come up with additional episode topics 

When it’s okay to put out more episodes…

I don’t think there’s anything wrong with doing bonus episodes here and there as long as it’s adding value to your weekly episodes. A good example of a bonus episode is something that my friend Kate Doster does called Bestie Chats. She’ll share a little behind the scenes in what’s happening in her business versus a how-to-type podcast episode. People really love these because it gives them an inside view into the podcast host’s business and allows them to further build that know, like, and trust factor. 

So in my opinion, consistency with releasing episodes is key but there’s no need to overdo it and add multiple episodes per week to your plate for no reason. 

You can have a highly profitable podcast without adding more noise to the mix and just releasing weekly or bi-weekly episodes. I promise you. 

Now I’d love to hear from you, what’s your podcast schedule like? Do you put out weekly episodes or every other week? I’d love to know. Send me a DM over on Instagram to @jenny.suneson