Hey savvies. Welcome back to another episode of the podcast. I’m so excited that you’re here. To be honest, I kind of wanted to skip recording this week because I’m super congested and sniffly and no one really wants to hear that but consistency is important so I’m committing to my weekly release schedule even though I don’t sound great.
In today’s episode, we’re going to be chatting about podfade – what it is and how to avoid it because it can definitely happen if we’re not careful.
How to Avoid Podfade
So what is podfade?
Podfade is when a show suddenly stops releasing new content without making a final announcement and basically just fades into oblivion.
So many podcasts experience podfade, it’s crazy. In fact, most podcasts don’t make it past their 7th episode so I don’t want that to be the case for you whether you’re on your 7th episode or 100th episode.
Of course, if you decide to go a different direction with your business and your podcast no longer aligns with your vision, then it’s totally okay to rebrand and start fresh or completely stop all together but I think it’s important to give your audience a heads up before you completely quit releasing new episodes.
Now that you know what podfade is, let’s talk about how we can avoid it from the get go.
How to Avoid It
#1 – Come up with at least 6 month’s worth of topic ideas before your podcast is even launched
If you can’t come up with 6 month’s worth of topic ideas, then you may not have enough content to have a consistent weekly podcast so keep that in mind. This will help you get a good momentum and flow going with episode ideas and a lot of the time will help you continue to spark new ideas as you’re going through.
I do this one to two times per year and typically always get at least a year’s worth of episode ideas if not more.
#2 – Batch record at least a month in advance (if not more)
A big factor that stops people from releasing weekly episodes is that they don’t have anything recorded in advance so they’re flying by the seat of their pants and having to squeeze recording a new episode into their schedule each week so eventually it falls off the list.
#3 – Choose a format that works for you
Whether that’s releasing episodes every week or even every other week, choose a schedule that you can stick to and be consistent with. This will really help keep you on track.
#4 – Go into it with your goals in mind
So many people start podcasts but they don’t take the time to really lay the foundation for why they are even starting their podcast in the first place. This is a crucial step to ensure that your podcast aligns with your goals for your business.
#5 – Be prepared
When starting your podcast, you should acknowledge the time investment it will take, especially if you’re going to be the one doing all the things when it comes to the podcast. Make sure you have extra time in your schedule to accommodate this so that you don’t spend all this time launching your podcast and end up only lasting two months because it was just too much work to handle on your own.
I want to know, has a podcast you absolutely loved ever fallen off the face of the earth? Send me a DM on Instagram @jenny.suneson if you have ever done this yourself or had a show you loved do that. I’d love to hear from you.