I don’t know about you but when I first started this podcast (formerly called the Savvy Social Hour Podcast), I definitely made some mistakes when I launched so I wanted to come on and share the 3 main mistakes that I made when launching so y’all can avoid them if you are planning a podcast launch in the near future.
Before we dive into the episode, I did want to mention that yesterday I launched my new podcast the Podcast Manager Power Hour.
Don’t worry – this podcast isn’t going anywhere for the time being but I am wanting to switch the focus of my personal brand to helping aspiring and current podcast managers grow their businesses.
So if you’re a podcast manager or a VA and are interested in learning more about podcast management, then you need to go check out the Podcast Manager Power Hour. There are 3 episodes already available for you to listen to now.
We’re available on Apple Podcasts, Spotify, Stitcher, and more.
Okay, so let’s dive into the episode.
So when I launched my podcast initially, I had no idea what I was doing. I definitely did my research as much as I could but at the time, there weren’t that many resources available to me so I kind of just went with the flow as much as I could. Nowadays there are a lot more resources like this podcast and countless others so there’s definitely less mystery behind starting a podcast in 2022.
So I have 3 mistakes I made that I want to share with you today.
- Didn’t release enough episodes on launch day
I’m pretty sure I only released one episode on launch day which is a big no no. I highly recommend releasing at least 3 episodes on launch day as we’re in a binge society and just like people love binging Netflix, they also love binging podcast episodes so give them something to binge! And then come back the following week with your weekly or bi-weekly episodes.
2. Didn’t have a solid plan on how I was going to integrate my podcast into my business
I thought I considered everything when I started my podcast but I definitely didn’t dig deep enough when it came to meshing my podcast with my business at the time which is why when I rebranded the podcast to SPFE, I completely changed everything about it from the name to the content so that it was in 100% alignment with my business.
3. Lacked a well thought out promotional strategy for the launch and beyond
I had planned a bit of promo for my launch and that was fine but once the podcast was officially live, I definitely didn’t promote as well as I could’ve on a weekly basis.
Promotion of each episode is crucial for growth so this was a big mistake on my part and when I relaunched the podcast in its current form and launched my new show, the Podcast Manager Power Hour, I made sure to have a solid promotion strategy not just for the launch but on a weekly basis too.
I definitely made a few more minor mistakes along the way but I just wanted to highlight my major mistakes that I think probably hindered my growth the first few months of having my first podcast simply because I just didn’t know any better.
If you’re launching your show soon, I’d love to hear from you. I’m happy to talk through any fears or concerns you’re having around launching. Feel free to shoot me a DM on Instagram to @jenny.suneson