Hey savvies. Welcome back to another episode of the podcast. I’m so happy that you’re here. In this episode, I am sharing 3 tips to optimize your episode descriptions. 

I’ve been an avid podcast listener since 2015 when I discovered Serial and I have seen my fair share of podcast episode descriptions both good and bad. 

If you are taking your podcast seriously, you definitely need to focus on improving your episode descriptions so that your listeners are able to figure out if the episode is for them before having to even hit play and can easily grab links that they need. 

Tip #1: Mention keywords throughout your episode description

In the planning stage, before you’ve even recorded your episode, you need to determine your episode keywords. It is important to do it before recording so that you can strategically weave them into your episode in both the episode description, shownotes, and as you’re talking because while Google can’t quite listen to your voice yet in your episodes, it is only a matter of time before that is possible.

Pro tip: Always try to put your keywords as close to the beginning of the episode description as possible.

While you should definitely be mentioning your keywords throughout your episode, it is important to not keyword stuff. 

Tip #2: Don’t be afraid to use bold/italics to showcase important points 

Your episode descriptions should include 1-2 paragraphs enticing the listener to press play, key points from the episode, and a links mentioned section. 

When it comes to important points mentioned in the episode, don’t forget to use a mix of bold/italics to add visual interest. 

Tip #3: Don’t forget to include any links mentioned throughout the episode

I’m sure you’ve visited someone’s episode description to find it completely empty when you were hoping to find a link to something they mentioned in the episode. 

This is a huge disservice to your listeners so make it easy for them to find things so it doesn’t leave a bad taste in their mouths. 

I’d love to know, are you currently optimizing your episode descriptions or is it usually an afterthought? Let me know over on Instagram. My handle is jenny.suneson 

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