Hey savvies! Welcome back to another episode of the podcast. It’s been a while since I put out a new episode but that’s for good reason and the reason is that…I’m pregnant with baby #2 and have been so sick during my first trimester. The sickness this time has been much worse than last pregnancy and I have basically been in survival mode for the past month and a half.
I am now 13 weeks so that means I am in my second trimester of pregnancy and am finally starting to feel much better so I should be back to my regular Thursday release schedule from here on out.
So thank you for sticking with me through this unpredictable release schedule. It means the world to me.
Before we dive in, I did want to let you know that the free Pitch Like a Pro challenge is coming back and will be happening from May 16th through 18th so make sure to go sign up by going here.
Promote your episodes on social media
Don’t be afraid to try a variety of different tactics when it comes to posting on social media. Utilize audiograms and video clips from your episodes, and share quotes or other memorable statements from your episodes – this is your chance to get creative with it.
I think it’s important to find which platforms make the most sense for your audience. Your ideal audience might be on Instagram or they might be big on LinkedIn. Each platform has its own quirks so figure out which platform you want to focus on and stick to it.
I personally enjoy Instagram because there’s a mix of short-form videos and static posts so you can mix things up and not have to worry about always doing videos like you would on TikTok.
Pinterest is one of my secret weapons when it comes to marketing your podcast. I will caveat this by saying that not every podcast makes sense for Pinterest, but if yours does then Pinterest is a hidden gem that I highly recommend checking out.
Having guests on your show
Now take this one with a grain of salt because it is no guarantee that every podcast guest will bring you more listeners, however, when your guests promote your episodes to their audience you have a better chance of growing your downloads because your show is getting in front of more people than it typically would.
Utilize video podcasting
Over the past several years video has been on the rise across the board and that’s no exception with podcasting. I highly recommend recording both audio and video for your episodes even if you’re not planning on immediately utilizing the video. It is so nice to be able to go back and pull clips from previous episodes for social media to help promote them so I definitely recommend recording videos ASAP if you’re not already even if you’re just using it to pull clips.
Have SEO optimized shownotes on your website
Having SEO optimized shownotes on your website can be a game changer for getting new listeners to your show who may have not found you otherwise. Unfortunately, podcast SEO within Apple Podcasts, Spotify, and other podcasting apps isn’t quite there yet in terms of searchability so you are much better off focusing on optimizing your shownotes on your website and getting traffic from search engines like Google instead.
Doing ad swaps with other podcasters
This isn’t something that I have personally explored yet, but I have heard from many others that they have had a lot of success from it. Essentially what this is is that you and someone with a similar podcast (but not completely identical) pair up to do an ad swap and you will run an ad segment about their show on your show and vice versa.
Guesting on other podcasts
This is my all time favorite way to grow your podcast so if you want to learn how to be a guest on other podcasts, make sure to sign up for my free 3 day Pitch Like a Pro challenge. I will leave the link in the shownotes so that you can easily sign up.
I’d love to know, how are you marketing your podcast? Head on over to our Instagram podcastingforentrepreneurs and let me know.
How to Use Pinterest to Grow Your Podcast Downloads with Sara Motes
The Power of Pinterest Marketing for Podcasters with Kate Ahl
Pitch Like a Pro Challenge
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