Hey savvies! Welcome back to another episode of the podcast. In today’s episode, we’re talking all about how to drive listeners back to your older episodes so that they aren’t just sitting there collecting virtual dust.
Driving listeners to older episodes of a podcast can be a great way to increase your overall listenership and provide more value to your audience. Here are some strategies to help you promote your older podcast episodes.
Repurpose content
Extract valuable segments or key insights from older episodes and repurpose them into shorter clips or teaser videos. Share these clips on social media platforms, along with a link to the full episode. This allows you to capture attention and generate interest in the content of older episodes.
Create thematic playlists
Group together several related episodes around a specific theme or topic and create curated playlists. This helps listeners discover older episodes they may have missed, and it gives them a clear idea of what to expect from each playlist. Promote these playlists on your podcast website, social media, and in your newer episodes.
Cross-promotion
Collaborate with other podcasters or influencers in your niche by appearing as a guest on their show or inviting them to share their insights on your podcast. During these collaborations, mention relevant older episodes that align with the conversation. This cross-promotion exposes their audience to your content, including your older episodes.
Highlight in newsletters
If you have an email newsletter or mailing list, periodically feature specific older episodes as recommendations or “hidden gems” to your subscribers. Provide a brief description or key takeaways from each episode and include links to listen.
Update your podcast descriptions
Ensure that your podcast descriptions and show notes are well-crafted and optimized for search engines. Include keywords and relevant tags for each episode to improve its discoverability. Also, consider updating the descriptions of older episodes to make them more enticing and relevant to current trends or events.
Engage with your audience
Actively engage with your listeners through social media, emails, or comments on your podcast platform. Ask for feedback, suggestions, or questions from your audience, and use these interactions as an opportunity to recommend relevant older episodes that may address their interests or inquiries.
Implement an episode archive on your website
Create a dedicated page on your podcast website that lists and categorizes your older episodes. Make it easy for visitors to navigate and explore the content. Include brief summaries or highlight notable topics for each episode to entice listeners to click and listen.
Utilize social media
Share posts on your social media platforms highlighting specific older episodes. Use attention-grabbing captions, visually appealing graphics, or intriguing quotes from the episode to pique curiosity. Additionally, consider using hashtags and tagging relevant accounts or communities to increase visibility.
Leverage guest promotion
If you’ve had guests on your podcast, reach out to them and ask if they would be willing to promote their episode to their audience. Provide them with pre-made promotional assets (such as social media graphics or text snippets) to make it easy for them to share. This not only boosts exposure for the episode but also strengthens your relationship with the guest.
Create a “Best of” Compilation
Compile a “Best of” episode featuring the most popular or highly rated segments from your older episodes. This acts as a sampler for new listeners and encourages them to explore your backlog.
Remember, consistency and regular promotion are key to driving listeners to your older episodes. By using a combination of these strategies and adapting them to your specific podcast and audience, you can effectively bring attention to your older content and attract new listeners.
So I’d love to know, which of these do you already do and which do you plan to implement? Head on over to our Instagram @podcastingforentrepreneurs and let me know!