Feel like podcasting is oversaturated? Think again. In this episode, I’m sharing 5 reasons to start a podcast in 2024.

2020 was a time when a lot of podcasts were started. Everyone was stuck at home during the pandemic with a lot more time on their hands so many people who had “start a podcast” on their bucket list made their dreams a reality. 

Some of these shows are still on air today while a lot faded out before they even hit 15 episodes. 

As of Feb 2024, there are now 3.2 million podcasts but only 700K of those podcasts are considered to be active podcasts across all categories. 

And most people listen to more than one show on a weekly basis. I know I certainly do. 

Still not convinced? Let me share a couple of key reasons why you should start a podcast in 2024.

  1. It’s a great way to build the know, like and trust factor with your audience 
  2. You can bring your own unique spin to your show 
  3. Podcast listeners are loyal 
  4. Podcasting opens the doors for other opportunities 
  5. It’s a quick and easy way to get in front of your ideal audience and is more low effort than having to show up on video 

So in short, no I don’t think the podcast world is oversaturated by any means. There is still a lot of room for you to show up and own your expertise. Everyone has different teaching styles so even if there are other podcasts that focus on your chosen topic, you can still stand out and attract people who enjoy your energy. 

There’s absolutely no reason to get discouraged about starting a podcast because there’s only one you and the people who resonate with you will love everything you have to offer. 

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